In this design I changed the textured typography in the lower right side and made it one color. I also changed the subtitle to fit under one word instead of being broken up by the two. I moved the fire further up and away from the logo.
Chris - so, how important is the line "Who are your hurting?" I would think you'd want people to read it before, or right after reading, "Who are you really burning?"
If you agree, than you'll need to emphasis, and make more of a contrast around, this line because it is getting quite lost in the darkness. I would encourage you to consider using a stronger font, maybe the same as the main heading (sans serif). And experiment with the pt size - don't be afraid to enlarge and break the text into 2 lines, placed closely at the end of the burning joint.
After reconsideration of that element, I would say this is done.
This comment comes a little late, but I am intrigued by the "red" used in the head and sub-heads, especially since I had such a hard time finding the right color for the head in my PSA stop-smoking poster. No shade of red was readable against my black background. Nice red here.
I agree with Coni that "Who are you hurting?" could be bolder and larger—perhaps on same angle as the match and headline? Perhaps not. I'd play with that more. I would also kern slightly between A and b in Abuse. Nice job overall.
Chris - so, how important is the line "Who are your hurting?" I would think you'd want people to read it before, or right after reading, "Who are you really burning?"
ReplyDeleteIf you agree, than you'll need to emphasis, and make more of a contrast around, this line because it is getting quite lost in the darkness. I would encourage you to consider using a stronger font, maybe the same as the main heading (sans serif). And experiment with the pt size - don't be afraid to enlarge and break the text into 2 lines, placed closely at the end of the burning joint.
After reconsideration of that element, I would say this is done.
This comment comes a little late, but I am intrigued by the "red" used in the head and sub-heads, especially since I had such a hard time finding the right color for the head in my PSA stop-smoking poster. No shade of red was readable against my black background. Nice red here.
ReplyDeleteI agree with Coni that "Who are you hurting?" could be bolder and larger—perhaps on same angle as the match and headline? Perhaps not. I'd play with that more. I would also kern slightly between A and b in Abuse. Nice job overall.
ReplyDelete